It’s All About Branding and Marketing

marketingHow can you highlight your unique abilities to attract potential clients?  Easy!  Take tips from the expert!  Personal Branding in One Hour for Lawyers tells you all you need to know.  Check out this blog post from Law Technology Today.  (Save money when ordering Personal Branding in One Hour for Lawyers by using the PLF’s ABA discount Promotional  Code PAB8EOSB.)

Even better, the November/December issues of Law Practice Magazine and Law Practice TODAY are all about marketing. Feature articles include:

The icing on the cake?  The Professional Liability Fund has recently added a collection of checklists, worksheets, and marketing guides to our Web site:

  1. Checklist – Create a Marketing Plan for Your Small Law Firm
  2. Checklist – Law Practice Business Development Goal Setting
  3. Marketing and Business Development Worksheets
    • Assessing Your Law Firm’s Competition Worksheet
    • Choosing a Niche Target Market Worksheet
    • Crafting an Elevator Speech Worksheet
    • Law Practice Marketing Budget Worksheet
    • Law Practice Target Markets Contact Worksheet
  4. Marketing Plans – Sample and Completed
  5. Marketing and Business Development: Crucial Skills – by our own Sheila Blackford

To access these documents from the PLF Web site, select Practice Aids and Forms > Marketing.

Our thanks to the Institute of Continuing Legal Education for graciously
permitting us to use their forms.

All Rights Reserved – Beverly Michaelis [2013]

Choosing Legal Billing Software

4-30-2013 1-49-03 PMShould time and billing be integrated with your practice management software?  Or are you better off with a stand-alone program?  Before deciding, do your homework.  Here are some useful links and posts:

Software Comparison Charts and Buying Guides

Time and Billing Software Comparison Chart – ABA Legal Technology Resource Center

Buyer’s Guide to Legal Billing Software – Technolawyer

Billing and Practice Management Software Integration

Avoid Mistakes with Time, Billing and Accounting Software

System Considerations: Cloud, Hybrid Cloud, Mobile Timekeeping, Auto Capture

Ten Things You Need to Know About Back-Office Systems – ABA GP/Solo

Options for Mac Lawyers

The Fine Art of Getting Paid on a Mac – ABA Law Practice TODAY

Best Practice Tips

Billing & Collections – ABA Law Practice TODAY

ABCs of Best Billing Practices – ABA Webinar

Finance: Timekeeping by the Numbers – ABA Law Practice Magazine

Resources for New Bankruptcy Practitioners

Are you new to bankruptcy practice in Oregon?  Take advantage of these resources:

Copyright 2012 Beverly Michaelis

Oregon Foreclosure Checklist Updated

The Professional Liability Fund Trust Deed Foreclosure Checklist (August 2012) has been updated to incorporate specific requirements related to SB 1552.  Practitioners are encouraged to review the Foreclosure Mediation Requirements in tandem with the checklist.   Download the Trust Deed Foreclosure Checklist and Foreclosure Mediation Requirements on the PLF Web site > Practice Aids and Forms > Real Property.