Tag Archives: pandemic

Strengthening Client Relationships During COVID-19

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Client needs are evolving. Has your service model kept pace?
Learn how to innovate and adapt to build better, sustainable relationships.


REGISTER NOW FOR
Strengthening Client Relationships During COVID-19
WEDNESDAY, DECEMBER 2 AT 10 AM PACIFIC


This program will focus on:

Identifying changing client needs
Becoming more client-centric
Advancing client service through technology
Adapting your communication style
Maximizing social media and website content to reassure clients
Developing flexible fee arrangements and billing practices
Improving client retention and renewing relationships

Date/Time/Location

Wednesday, December 2, 2020 from 10:00 a.m. to 11:00 a.m. Pacific Time.  This is a live, online webinar. 

Register Now!

Registration is open for Strengthening Client Relationships During COVID-19.

Who Should Attend?

Lawyers, legal staff, conflict managers, or office administrators – anyone interested in improving client relationships during challenging times.

Group Discounts

Discounts available to firms who wish to register 5 or more attendees. Contact organizer to arrange a discount code before registering: beverly@oregonlawpracticemanagement.org.

Does the Program Include Written Materials?

Yes. Written materials will be distributed electronically to attendees.

Questions, Live Polling, and MCLE

Questions are welcome during the live event.  Attendees are also encouraged to participate in live, anonymous polling. OSB MCLE credit pending.

All Rights Reserved 2020 Beverly Michaelis

Marketing Strategies for the New Normal – Part 2

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Last week we focused on the importance of being client-centric – always good advice. Today we talk about two specific action steps designed to help you connect to potential new clients.

Post Social Media Videos

Five- to ten-minute videos taken on your smartphone or tablet can answer common questions quickly and effectively and are easy to share on not only business profiles, but Facebook groups and related pages as well.

Need ideas? Use Google’s “People also ask” search results or answerthepublic.com.

Reach Out to Local Media

Using local news websites, reach out to field reporters. Find their contact information or Twitter handle and send suggested content ideas for news segments. Marketing expert Angela Wearn: “Content is most useful when it supplements their most recent stories (i.e., if a reporter just announced a local business that shut its doors because of COVID-19, business attorneys could follow up with content about how businesses can protect themselves against the same thing).”

Tips for Implementation

If either of these strategies appeal to you, all credit is due to expert Angela Wearn. For more advice on how to make videos or offer content to reporters, check out her post.

All Rights Reserved 2020 Beverly Michaelis