I’m a young lawyer. I started law school in 2010, which was a scary time to be entering the profession. Jobs had disappeared and a scarcity mindset had taken root. I was relieved when I managed to find work, first as an appellate clerk, and then at several mid-size Seattle firms. But relief and satisfaction are two very different things and, after three years in private practice, I still wasn’t satisfied with my firm job.
So, just last August, I quit and started a solo practice[…]
Post author Mark Tyson found that going solo was the right choice for him. Why?
You can (and will) master the business of law
You’ll have to learn, by necessity, how to write a business plan, develop a marketing strategy, create key performance indicators, track conversion rates, and so much more. You’ll make lots of mistakes and learn from them along the way.
Being a solo allows you to lead with your values
I value organizations devoted to social and cultural enrichment. To support these organizations, I incorporated a sliding-scale fee model into my pricing structure, which allows me to offer reduced rates to those who need services but can’t necessarily pay market rates.
You are free to be creative
Writing interesting and useful content has been the creative outlet I hoped to find as a lawyer… I enjoy writing, so it rarely feels like a chore to blog, especially when a new prospect calls after reading my latest, or when one of my posts hits the first page on Google.
I only help clients I truly care about
When I opened my firm, I got some advice that’s shaped my approach to marketing: “Tell at least one person a day who your ideal client is.” The directive is to be bold, yes, but also targeted in your marketing. You’re not just looking for anyone who’s willing to pay your fee—you want someone who’s a good fit for you.
Mark’s main takeaway: Starting your own firm means battling insecurity every day, but the satisfaction is well worth it.