Creative Legal Marketing Ideas – Part 4

Our final installment on marketing during COVID-19 comes courtesy of Nifty Marketing. Review these suggestions and choose three that appeal to you. Set aside times in your calendar to implement each idea. Copy and paste the details or link from the original post to refresh your memory when the appointment day arrives.

Commitment

Committing to a calendar date increases the chance you will actually follow through. This is critical because our first instinct in a crisis is to ignore marketing altogether. Unfortunately this isn’t a realistic long-term strategy. Eventually you will run out of work. Better to jump start the process now of reaching out to potential new clients.

Taking Action

Speaking of taking action – if you haven’t embraced specifics from any prior post this month, then schedule time to do so. Make time on your calendar to skim through the ideas again. Pick three that make sense for your practice and schedule out implementation dates.

Regaining Control

By committing to six marketing ideas – three from today’s post and three from prior posts – you are taking back the future of your practice. Action produces results. It spurs on more action, and we feel better for it.

Today’s Marketing Ideas

  • Figure out ways to give back
  • Serve when possible
  • Learn how to be a storyteller and share via videos
  • Utilize your Google posts feed
  • Localize your Google My Business (GMB) page
  • Update your GMB hours of operation
  • Help other attorneys
  • Create a Facebook ad

Read about the details here. Don’t forget to copy and paste the relevant text (or the link) into your calendar when you create an implementation appointment.

All Rights Reserved 2020 Beverly Michaelis

12 Ways to Market During COVID – Part 3

Today’s marketing tips come courtesy of the ABA Journal. Here are the highlights:

1. Call current and past clients to check in on how they are coping.
2. Turn your attorneys into visible experts online.
3. Spend four hours per week on business development.
4. Beef up your website to get new clients.
5. The more you blog, the more clients you will get.
6. Build good word of mouth with online reviews.
7. Out-market your competition—figure out how much to spend and where to spend.
8. Market with millennials in mind.
9. Make sure your website is easily accessible for mobile users.
10. Set up a video studio.
11. Your attorney bio should not be a dead end.
12. For social media, focus on Facebook and forget the rest.

I encourage you to read the full article. The author, Larry Bodine, has excellent insights and marketing data to back up each of his recommendations. He also shares specific action steps you can take now.

Have we heard some of these ideas before? Yes. Reminders never hurt. There are also plenty of new suggestions. If you implement even one or two of Larry’s suggestions you will be ahead of the game.

All Rights Reserved 2020 Beverly Michaelis

Advice for Oregon Lawyers Amid COVID19 Closures and Postponements

With COVID19 news changing daily here are some suggested guidelines for keeping clients informed. This list first appeared on March 17. Modify as needed to comply with Governor Brown’s anticipated Executive Order of March 23 and Chief Justice Walters’s coming update to CJO 20-006.

Keeping Clients Informed Amid COVID19

  • Post notices on your website.
  • Keep your outgoing voicemail message up-to-date.
  • Send an “all client” status email.
  • Post reduced hours or closures at your office.
  • Limit or suspend in-person client visits.
  • Conduct appointments by phone or video conference.
  • Work at home if you can. If you can’t, follow CDC recommended health practices like washing hands frequently and sanitizing surfaces.
  • Prioritize client files. Follow-up with clients whose matters are now postponed or those with upcoming court dates.
  • For specific client outreach, use your phone, not email. Why? Clients will have lots of questions. If you persist with email the likelihood is you’ll be bouncing back and forth for some time addressing all their concerns. You will save time by calling and clients will be reassured when they hear your voice. If calls are running long politely explain you have other clients anxious to hear from you.
  • Use staff to spread the load. They can be a huge help reaching out to and responding to clients.
  • Get virtual help if you need it. To avoid being overwhelmed by calls, consider services like Ruby Receptionist who can help you remotely.
  • If you feel overwhelmed, call the confidential Oregon Attorney Assistance Program. They are available to take your calls and emails.
  • If you are worried about potential legal malpractice claims, reach out to the PLF by email.
  • For ethics questions, see this FAQ. Bar counsel’s office is available by phone or email or you can reach out to private ethics counsel. Keep in mind this is a living document which bar counsel continues to update.
  • Practice patience and kindness – especially toward yourself

Staying On Top of the Latest News

Visit the Oregon State Bar home page frequently for what applies “today.” Current restrictions, closures, and postponements may change.

All rights reserved 2020 Beverly Michaelis

Court Operations Restricted, Statewide Postponements, OSB and PLF Closures

Trials and hearings statewide are postponed, with a few exceptions. Visit the Oregon State Bar home page for full details. Here is the announcement:

Oregon State Bar and Professional Liability Fund

The OSB Center, including the Professional Liability Fund, is CLOSED to visitors until March 31 and operating with reduced staff.

Going Forward

Status of state offices, administrative hearings, etc. are changing daily. Plan for reduced hours, reduced staff, and likely closures. Do what you can online and call or visit websites frequently for updates.

Keeping Clients Informed

  • Post notices on your website.
  • Keep your outgoing voicemail message up-to-date.
  • Send an “all client” status email.
  • Post reduced hours or closures at your office.
  • Limit or suspend in-person client visits.
  • Conduct appointments by phone or video conference.
  • Work at home if you can. If you can’t, follow CDC recommended health practices like washing hands frequently and sanitizing surfaces.
  • Prioritize client files. Follow-up with clients whose matters are now postponed or those with upcoming court dates.
  • For specific client outreach, use your phone, not email. Why? Clients will have lots of questions. If you persist with email the likelihood is you’ll be bouncing back and forth for some time addressing all their concerns. You will save time by calling and clients will be reassured when they hear your voice. If calls are running long politely explain you have other clients anxious to hear from you.
  • Use staff to spread the load. They can be a huge help reaching out to and responding to clients.
  • Get virtual help if you need it. To avoid being overwhelmed by calls, consider services like Ruby Receptionist who can help you remotely.
  • If you feel overwhelmed, call the confidential Oregon Attorney Assistance Program. They are available to take your calls and emails.
  • If you are worried about potential legal malpractice claims, reach out to the PLF by email.
  • For ethics questions, see this FAQ. Bar counsel’s office is available by phone or email or you can reach out to private ethics counsel.
  • Practice patience and kindness – especially toward yourself.

All rights reserved 2020 Beverly Michaelis

Save the date for “Getting Paid” – October 2 CLE

Join me for a CLE on Wednesday, October 2, 2019 and learn how to implement best practices for getting paid.

Topics include:

  • Communicating with clients about fees
  • Maintaining client relationships to avoid disputes
  • Modernizing billing and payment practices
  • Creating fee agreements to meet the needs of today’s clients
  • Collecting accounts – practical and ethical considerations

Date/Time/Location

Wednesday, October 2, 2019 from 10:00 a.m. to 11:30 a.m. Pacific Time. This is a live, online webinar.

Who Should Attend?

Lawyers, office administrators, and staff – anyone interested in exploring how to improve billing and collections.

How to Register

Registration will open soon. Watch this blog for the announcement. Cost: $25. Secure payment processing powered by Eventbrite. Visa, MasterCard, Discover, and American Express accepted. Program materials included in the registration price.

All Rights Reserved [2019] Beverly Michaelis