Think Like a Client

In 2019 the Institute for the Advancement of the American Legal System and AVVO partnered up to better understand what clients value in their lawyers. The result?
A 32-page report reflecting client preferences, needs, and expectations. Here are some of the key findings:

Communications

It’s no surprise that what matters most to clients is promptness. When you can’t respond promptly, ask staff to reach out. Use outgoing messages or auto-replies that provide information about your availability then follow-up as promised.

Keep clients informed. Don’t make the client ask you for a status update. This is another area where staff can help. Let them make calls or draft emails and memos. If the client has a legal question, you can follow-up. Always copy the client on documents and case activity as the matter proceeds.

Fully answer client questions, give an honest evaluation of the case, discuss options, and review case strategies. Clients want to be in the know.

Demeanor

Professionalism, tolerance, sensitivity, compassion, sociability, courtesy, and respect are all part of demeanor in the client’s eyes. Clients want their lawyer to take a personal interest in their case and demonstrate qualities associated with integrity and trustworthiness.

Fees

Clients who reported positive experiences felt the lawyer’s fee was fair, reasonable, affordable, or competitive. Flexibility, including willingness to set up an alternative fee arrangement, was appreciated. Many clients emphasized the need for billing transparency and avoiding surprises.

More to Learn

As you might imagine, there is more to learn on the subject of thinking like a client. View the full report here.

All Rights Reserved 2020 Beverly Michaelis

Texting Services for Law Firms

Why text clients? Well, for starters it’s fast and convenient. Clients don’t need WiFi to reply. More importantly texts are read, with an open rate of 98% compared to email, at roughly 20%.

But with pros come cons.

The moment you begin using your personal phone to text clients, you’ve sacrificed your privacy. Reason enough to find an alternative. But the concerns don’t stop there.

Messages will always be held hostage on your device unless special steps are taken to incorporate them as part of the client file, a requirement of OSB Formal Opinion No. 2017-192 Client Property: Duplication Charges for Client Files, Production or Withholding of Client Files.

The solution? A business texting service, like Zipwhip.

If you’ve attended any of my CLEs, odds are you’ve heard me speak about this product. Please allow me the opportunity to refresh your memory with the features and advantages of business texting.

7 reasons to use Zipwhip instead of your phone

  1. Your privacy is protected. Zipwhip sends and receives texts using your existing landline, VoIP, or toll-free number – not your personal cell.
  2. Text conversations in Zipwhip can be easily saved in PDF format and stored in the client file. Using cloud-based practice management software? Automate this step with Zapier.
  3. Any authorized person can login to the Zipwhip desktop app to send or receive messages, allowing improved access to client communications. Out of the office? Use the mobile app.
  4. Appointment reminders or other messages can be scheduled in advance using built-in templates. Auto replies and group texting are also available.
  5. Take advantage of the unlimited contacts feature to easily add important details to contact cards. Search for individuals or groups.
  6. Integrate texting into your firm website by adding a “click to text” button for clients.
  7. Easily receive (and file) photos sent by clients, investigators, or experts.

Security

Security is always a concern with client communication. Zipwhip offers data encryption in transit and at rest. It also conforms with federal opt-out requirements, includes support for eDiscovery, and offers monitoring for spam and phishing messages. Like most services operating in the cloud, there may be occasions when Zipwhip has access to your content or data. Read the terms of service.

Pricing

Zipwhip plans start at $35 per month. Annual plans are also available. Request a free  trial here. All you need is a verifiable (working) phone number. There is no hardware to install and no need to contact your current phone provider.

Alternatives

If you want to compare Zipwhip to other business texting services, check out these resources: TextUs vs. Zipwhip, Zipwhip’s Competitors, Revenue, Number of Employees, Funding, and Acquisitions, and Top 30 Zipwhip Alternatives.

Final Thoughts

Business texting offers a huge advantage over personal texting. Consider implementing a solution like Zipwhip, or one of its competitors, to protect your privacy, improve access to client communication, and ensure preservation of messages.

Rest assured, this is not a paid endorsement of any kind. I’ve been a fan of this product going on three years, ever since I first read Bob Ambrogi’s LawSites blog post.

All Rights Reserved 2019 Beverly Michaelis

 

A Year’s Worth of Advice About YOU

As we wind down the year, it’s time to reflect back on 2018. Whatever your concerns, questions, or issues may have been, the answers could be here – if we’re lucky. Because this is the year of YOU. Your well-being. How you manage stress, respond to rotten clients, or cope with law school debt.

Everyone needs a pressure relief valve. Find yours.

Maybe it lies in learning how to say no, deploying strategies to take back your schedule, or finding time to get away from the office for a while. Each of these play a role in work-life balance and your well-being.

Peruse this list. It only takes 24 seconds – I should know, I timed it. What speaks to you?

Not sure how to start? These folks provide free and confidential help.

 

All Rights Reserved 2018 Beverly Michaelis

Postscript

For those who are looking for an “end of year” review touching on eCourt, eService, finances, technology, and workflow – see my post on December 31.

Tips for Improving Client Relationships

Hot off the presses!  Get your copy of Tips for Improving Client Relationships, a free eBook available to download now.

Topics include:

  • Effective communication techniques
  • How procrastination affects client relationships
  • How to say “no”
  • Integrating client communication into your everyday workflows
  • Thanking clients as part of your
    closing ritual
  • The Art of CYA
  • Why letters may be superior to emails
  • When to call or meet in person vs. texting or emailing

Each section contains straightforward tips designed to help you build and improve upon client relationships quickly and easily.  Download your free copy today.

While visiting the online store, don’t forget to peruse the on demand CLE section with these offerings:

All programs are current and accredited by the Oregon State Bar.  Visit the online store for details.  Every on demand CLE includes:

  • MP4 download (combined audio and video file)
  • M4a download (audio only)
  • Written program materials, including presentation slides and resources
  • Answers to polling questions asked during the live CLE
  • MCLE Form 6 for self-reporting of MCLE credits

All Rights Reserved Beverly Michaelis (2018)