Marketing Strategies for the New Normal – Part 2

Last week we focused on the importance of being client-centric – always good advice. Today we talk about two specific action steps designed to help you connect to potential new clients.

Post Social Media Videos

Five- to ten-minute videos taken on your smartphone or tablet can answer common questions quickly and effectively and are easy to share on not only business profiles, but Facebook groups and related pages as well.

Need ideas? Use Google’s “People also ask” search results or answerthepublic.com.

Reach Out to Local Media

Using local news websites, reach out to field reporters. Find their contact information or Twitter handle and send suggested content ideas for news segments. Marketing expert Angela Wearn: “Content is most useful when it supplements their most recent stories (i.e., if a reporter just announced a local business that shut its doors because of COVID-19, business attorneys could follow up with content about how businesses can protect themselves against the same thing).”

Tips for Implementation

If either of these strategies appeal to you, all credit is due to expert Angela Wearn. For more advice on how to make videos or offer content to reporters, check out her post.

All Rights Reserved 2020 Beverly Michaelis

What We Know Now About COVID-19

The science around COVID-19 is changing so fast that even the valid-but-evolving research findings seem to blend in with the misinformation coming in from all sides.

Learn what scientists are saying now about how the coronavirus is spread, whether to wear a mask, who is at risk, and social distancing – all courtesy of Oregon Public Broadcasting.

Curious about how a vaccine would work? Check out this video

OSB COVID-19 Response

For the latest information from the Oregon State Bar, visit the COVID-19 Response page.

On that note, the OSB needs bar exam proctors to staff four separate exam sites in Portland, Salem, and Eugene. Applicants will be separated into multiple rooms at each location.

If you are available July 28 and/or July 29 and would like to serve as a proctor, complete the OSB Bar Exam Proctor application form, which includes descriptions of proctor responsibilities and requirements.

Phase One Guidelines for Reopening Your Law Firm

Last week we talked about considerations for reopening your law firm.

While some of Oregon’s most populous counties remain closed, most were cleared for a phase one reopening three days ago. As a result, we now have new resources for all businesses, including your firm.

The guidelines come from state and county health departments and include 15 documents you should download, read, physically post, and deploy in your office:

Your firm should develop written protocols regarding:

  • Recommendations or requirements for face masks for employees and clients/consumers 
  • Conducting daily health assessments for employees (self-evaluation) to determine if “fit for duty”
  • Maintaining good hygiene at all times, hand washing and physical distancing
  • Cleaning and sanitizing workplaces throughout the workday and at the close of business or between shifts
  • Limiting maximum capacity to meet physical distancing guidelines.

Client businesses can check for sector-specific guidance on the state webpage here.

Thank you, thank you, thank you to Deschutes County for publishing this helpful information.

Questions? Call your county health department.

For those of you continuing to work from home, watch for a post about tech and security next week.

All Rights Reserved 2020 Beverly Michaelis

Chief Justice Order Amended Today

This evening Oregon Chief Justice Walters issued amended CJO 20-006.

In addition to continuing the Level 3 health restrictions already in place, the Chief Justice is seeking legislative authority to (1) extend or suspend timelines currently set by statute or rule, and that apply after the initiation of both criminal and civil cases; and (2) ensure the ability to appear in court by telephone or other remote means in most circumstances. If that authority is granted, a supplemental order will be issued.

With exceptions, proceedings and trials scheduled to begin earlier than June 1, 2020, are postponed, and no trials will be scheduled to begin before June 1, 2020.

The Chief Justice also ordered temporary suspension of collection fees and amended UTCR 21.090 and repealed UTCR 21.120. The net result of this change is to permit the use of electronic signatures by declarants if created with secure software.

Read the full press release here.

Court Operations Update

Trials and hearings likely to be postponed at least through April

Message from Chief Justice Walters, March 24, 2020