The Year in Review – Top Posts in 2015

Thank you loyal readers!  As 2015 comes to a close, here is a look back at the year’s top posts:

Working Effectively – Time Management, Staffing

File Management – What to Keep, What Not to Keep

Marketing, Business Development, and the Attorney-Client Relationship

eCourt

Fees – Getting Paid, Finances, Credit Cards, Trust Accounting

Security

Technology – Macs, TECHSHOW, Office 2016, Windows 10, Paperless, and More

Potpourri

[All Rights Reserved 2015 – Beverly Michaelis]

Fresh Strategies and Ideas for Marketing Your Law Firm

Are you looking for fresh strategies and ideas for branding and marketing your practice?  One excellent resource is marketing advisor and social media consultant Nancy Myrland.

I’ve followed Nancy on social media for several years.  I learned quickly that she is a wealth of knowledge, even when limited to 140 characters.

Want to know how to brand your law firm?  Nancy has ideas.  Looking for new strategies in content marketing, here you are.  Is video is the way to go?  Nancy has advice on that topic too.  No surprise, but she also writes about specific social media platforms: Google+, LinkedIn, Twitter, and social media generally.

How can you get access to all this great stuff?  Easy!  Just subscribe to Nancy’s blog or podcast.

Another favorite of mine is Samatha Collier at Social Media for Law Firms. Samantha also has the gift of imparting great advice in 140 characters or less.

Follow Samantha on social media, visit her site, or subscribe to her blog if you want to get started in social media, improve social media engagement, or learn content marketing from one of the best.  Need motivation?  Here are a few topics to pique your interest:

While We’re on the Topic of Marketing

Don’t forget the PLF offers a number of marketing resources on its website. Select Practice Management > Forms > Marketing to access the following:

  • Marketing and Business Development Worksheets [assessing your competition, choosing a niche, crafting an elevator speech, marketing budget, target market contacts]
  • Checklist for Creating a Marketing Plan
  • Sample Marketing Plans
  • Business Development Goal-Setting Checklist
  • White Paper: Marketing and Business Development: Crucial Skills

All Rights Reserved [2015] Beverly Michaelis

Treating Clients Well

In today’s legal economy, developing business and marketing to prospective clients is the centerpiece of nearly every lawyer’s existence. Whether you are a sole practitioner, an associate or a seasoned partner, you will most likely need or be expected to cultivate and grow your own clientele.

Some firms lean heavily on web design and search engine optimization to attract prospects. Others rely on referrals. Both approaches are effective, but incomplete. The next step is to deliver top-notch client service, starting with understanding and meeting client needs. Continue reading