Category Archives: Social Media

2020 in the Rearview

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Photo by Bich Tran on Pexels.com

COVID, wildfires, court operations, and closures dominated headlines and our lives. So did the tech world, the hard work of staying productive, and not letting the stress of it all get to us.

Hopefully you found some useful posts in 2020. If you’ve been battling procrastination, there is help. If you need to jump start your marketing, I did a four part series in July. If collecting fees has been … challenging … I have a few suggestions. Here’s a recap of substantive topics covered in the past twelve months. And here’s to 2021!

COVID

COVID Generally

COVID and Marketing

Reopening Your Firm

WFH (Working from Home)

Technology

Motivation and Productivity

Oregon Wildfires

Courts

Well Being

eDiscovery

Ethics

Fees and Finances

Malpractice

Client Service

Staff

All Rights Reserved 2020 Beverly Michaelis

Strengthening Client Relationships During COVID-19

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Client needs are evolving. Has your service model kept pace?
Learn how to innovate and adapt to build better, sustainable relationships.


REGISTER NOW FOR
Strengthening Client Relationships During COVID-19
WEDNESDAY, DECEMBER 2 AT 10 AM PACIFIC


This program will focus on:

Identifying changing client needs
Becoming more client-centric
Advancing client service through technology
Adapting your communication style
Maximizing social media and website content to reassure clients
Developing flexible fee arrangements and billing practices
Improving client retention and renewing relationships

Date/Time/Location

Wednesday, December 2, 2020 from 10:00 a.m. to 11:00 a.m. Pacific Time.  This is a live, online webinar. 

Register Now!

Registration is open for Strengthening Client Relationships During COVID-19.

Who Should Attend?

Lawyers, legal staff, conflict managers, or office administrators – anyone interested in improving client relationships during challenging times.

Group Discounts

Discounts available to firms who wish to register 5 or more attendees. Contact organizer to arrange a discount code before registering: beverly@oregonlawpracticemanagement.org.

Does the Program Include Written Materials?

Yes. Written materials will be distributed electronically to attendees.

Questions, Live Polling, and MCLE

Questions are welcome during the live event.  Attendees are also encouraged to participate in live, anonymous polling. OSB MCLE credit pending.

All Rights Reserved 2020 Beverly Michaelis

Should You Be Using Grammarly?

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Do you rely on Microsoft Word’s grammar check to clean up your writing? You may want to make the switch to Grammarly, the online writing assistant.

Grammarly promises to help you write mistake-free in Gmail, Facebook, Twitter, LinkedIn, and any other app you use including text messages, your browser, and Microsoft Word. The basic version is free, with premium plans starting at $11.66 per month.

Security and Client Confidentiality

Grammarly data is encrypted and stored in the United States on a private, secure network. As to data access and client confidentiality:

Grammarly has a set of policies and technical controls that prevent employees from accessing customer data that is stored or processed by Grammarly systems. Where appropriate, Grammarly uses private keys and restricts network access to particular employees.

While Grammarly may track anonymized, aggregate statistics by website domain, Grammarly doesn’t collect browsing history from specific users while they browse the web. Information such as web server access logs or IP addresses is collected only for a limited time and only to provide specific services to the user, such as fraud prevention.

How Does Grammarly Work?

To learn how Grammarly works, we turn to Ayesha Siddiqua from Blogging Filter. Ayesha’s post covers all the details, including features, benefits, platforms, and plan specifics.

‘To err is human,‘ and that’s where the need for grammar checker tool emerges. I have curated this review post to let you know all about Grammarly, …

Grammarly Review: Is It the Best Grammar Checker Tool

All Rights Reserved 2020 Beverly Michaelis

Creative Legal Marketing Ideas – Part 4

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Our final installment on marketing during COVID-19 comes courtesy of Nifty Marketing. Review these suggestions and choose three that appeal to you. Set aside times in your calendar to implement each idea. Copy and paste the details or link from the original post to refresh your memory when the appointment day arrives.

Commitment

Committing to a calendar date increases the chance you will actually follow through. This is critical because our first instinct in a crisis is to ignore marketing altogether. Unfortunately this isn’t a realistic long-term strategy. Eventually you will run out of work. Better to jump start the process now of reaching out to potential new clients.

Taking Action

Speaking of taking action – if you haven’t embraced specifics from any prior post this month, then schedule time to do so. Make time on your calendar to skim through the ideas again. Pick three that make sense for your practice and schedule out implementation dates.

Regaining Control

By committing to six marketing ideas – three from today’s post and three from prior posts – you are taking back the future of your practice. Action produces results. It spurs on more action, and we feel better for it.

Today’s Marketing Ideas

  • Figure out ways to give back
  • Serve when possible
  • Learn how to be a storyteller and share via videos
  • Utilize your Google posts feed
  • Localize your Google My Business (GMB) page
  • Update your GMB hours of operation
  • Help other attorneys
  • Create a Facebook ad

Read about the details here. Don’t forget to copy and paste the relevant text (or the link) into your calendar when you create an implementation appointment.

All Rights Reserved 2020 Beverly Michaelis