Creative Legal Marketing Ideas – Part 4

Our final installment on marketing during COVID-19 comes courtesy of Nifty Marketing. Review these suggestions and choose three that appeal to you. Set aside times in your calendar to implement each idea. Copy and paste the details or link from the original post to refresh your memory when the appointment day arrives.

Commitment

Committing to a calendar date increases the chance you will actually follow through. This is critical because our first instinct in a crisis is to ignore marketing altogether. Unfortunately this isn’t a realistic long-term strategy. Eventually you will run out of work. Better to jump start the process now of reaching out to potential new clients.

Taking Action

Speaking of taking action – if you haven’t embraced specifics from any prior post this month, then schedule time to do so. Make time on your calendar to skim through the ideas again. Pick three that make sense for your practice and schedule out implementation dates.

Regaining Control

By committing to six marketing ideas – three from today’s post and three from prior posts – you are taking back the future of your practice. Action produces results. It spurs on more action, and we feel better for it.

Today’s Marketing Ideas

  • Figure out ways to give back
  • Serve when possible
  • Learn how to be a storyteller and share via videos
  • Utilize your Google posts feed
  • Localize your Google My Business (GMB) page
  • Update your GMB hours of operation
  • Help other attorneys
  • Create a Facebook ad

Read about the details here. Don’t forget to copy and paste the relevant text (or the link) into your calendar when you create an implementation appointment.

All Rights Reserved 2020 Beverly Michaelis

12 Ways to Market During COVID – Part 3

Today’s marketing tips come courtesy of the ABA Journal. Here are the highlights:

1. Call current and past clients to check in on how they are coping.
2. Turn your attorneys into visible experts online.
3. Spend four hours per week on business development.
4. Beef up your website to get new clients.
5. The more you blog, the more clients you will get.
6. Build good word of mouth with online reviews.
7. Out-market your competition—figure out how much to spend and where to spend.
8. Market with millennials in mind.
9. Make sure your website is easily accessible for mobile users.
10. Set up a video studio.
11. Your attorney bio should not be a dead end.
12. For social media, focus on Facebook and forget the rest.

I encourage you to read the full article. The author, Larry Bodine, has excellent insights and marketing data to back up each of his recommendations. He also shares specific action steps you can take now.

Have we heard some of these ideas before? Yes. Reminders never hurt. There are also plenty of new suggestions. If you implement even one or two of Larry’s suggestions you will be ahead of the game.

All Rights Reserved 2020 Beverly Michaelis

How COVID-19 Will Change Solo and Mid-Size Law Firms

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A recent report by Clio assessing the impacts of the coronavirus on the legal industry and consumers found that the virus has created a 40 percent drop in the number of new legal matters opened per week. Almost half of the polled consumers said that if they had a legal issue, they would delay seeking legal help until after the virus subsided. Further, 22 percent of consumers indicated they were under the impression that attorneys stopped working altogether because of COVID-19.

From our friends at NW Sidebar.

This post focuses on how COVID-19 is likely to affect small to mid-size law firms. I encourage you to read the full post. Here are some key points of interest:

Life is different and also the same. Clients expect you to cater to their needs. Put yourself in their shoes and you will do well.

All Rights Reserved 2020 Beverly Michaelis

 

What We Know Now About COVID-19

The science around COVID-19 is changing so fast that even the valid-but-evolving research findings seem to blend in with the misinformation coming in from all sides.

Learn what scientists are saying now about how the coronavirus is spread, whether to wear a mask, who is at risk, and social distancing – all courtesy of Oregon Public Broadcasting.

Curious about how a vaccine would work? Check out this video

OSB COVID-19 Response

For the latest information from the Oregon State Bar, visit the COVID-19 Response page.

On that note, the OSB needs bar exam proctors to staff four separate exam sites in Portland, Salem, and Eugene. Applicants will be separated into multiple rooms at each location.

If you are available July 28 and/or July 29 and would like to serve as a proctor, complete the OSB Bar Exam Proctor application form, which includes descriptions of proctor responsibilities and requirements.

Apps to Help Law Firms Reopen

In our discussion about COVID-19, we’ve reviewed phase one guidelines and specific steps to take in reopening your firm. One of these is whether to screen employees before returning to work. Sounds reasonable, but how exactly should you go about it? Today we take a look.

Thermal Imaging Cameras, Digital Thermometers, and Self Evaluations

Feever

Feever is an artificial intelligence (AI) based, non-contact thermal imaging technology that detects individuals in a crowd with an elevated temperature. Utilizing a thermal imaging camera and the AI based mobile app, Feevr automatically alerts users when a scanned person’s temperature exceeds a predetermined threshold, allowing for immediate intervention. At a price point of $3250 it isn’t cheap and probably better suited to venues that need to easily screen large groups of patrons. Nevertheless, if this solution sounds appealing, do your research. At least one group has severely criticized Feev’rs accuracy.

Feevr PreCheck

Feevr PreCheck is a more economical “sister” product of Feevr, priced at $299.99. The app lets employees take a temperature reading at home – a far more appealing approach for everyone.

With PreCheck employers would give each worker a digital thermometer connected to a smartphone. Readings would be relayed automatically to the firm through the app. Anyone with an elevated temperature would be instructed to stay home.

Everbridge

Everbridge uses a different approach, based in crisis management communication. Their app allows employers to blast messages out to all employees, one of which includes a COVID-19 self-evaluation. Workers are asked if they have symptoms or if they’ve already had the disease and recovered. They can tap the answers into a smartphone, and the employer can use the results to decide who comes into work and who stays at home. Everbridge calls this “IT alerting,” with licenses costing between $32 and $50 per month.

ProtectWell

ProtectWell is a free app developed by Microsoft and UnitedHealth. Like Everbridge, it uses a COVID-19 self evaluation. Here’s how it works:

Employees are invited to download the ProtectWell app.

Before starting work, employees use the symptom screener to answer a few quick questions.

Employees are instantly notified if they are ready to work, need to stay home and manage symptoms or get tested (where available).

To learn more, consider watching the ProtectWell demo (two minutes you won’t regret). Have questions? ProtectWell promises a next business day turnaround on their contact submission page. They also offer free return to work guidelines that are worth checking out. On the contact page, under “How can we help?” select “I would like a free copy of Return to Work Guidelines.”

Six More Apps to Screen Employee Health

Visit the Human Resource Director blog to read about six more apps to screen employee health.

Legalities

You’re the lawyers. If you’re not sure what you can or cannot do, get advice. Oregon’s employment law bloggers have been busy, as a Google search reveals. You can also chat directly with a colleague. (Ask friends for referrals if you don’t already know someone with the right expertise.)  Government websites are also your friend:

What Should I Do Next?

Using a symptom-checker or self evaluation app is a no-brainer. I can’t imagine why firms wouldn’t use ProtectWell at a minimum. Asking employees to self evaluate for a series of symptoms is more accurate than relying exclusively on the presence of fever.

Whatever you do, stay safe.

All Rights Reserved Beverly Michaelis 2020