Creative Legal Marketing Ideas – Part 4

Our final installment on marketing during COVID-19 comes courtesy of Nifty Marketing. Review these suggestions and choose three that appeal to you. Set aside times in your calendar to implement each idea. Copy and paste the details or link from the original post to refresh your memory when the appointment day arrives.

Commitment

Committing to a calendar date increases the chance you will actually follow through. This is critical because our first instinct in a crisis is to ignore marketing altogether. Unfortunately this isn’t a realistic long-term strategy. Eventually you will run out of work. Better to jump start the process now of reaching out to potential new clients.

Taking Action

Speaking of taking action – if you haven’t embraced specifics from any prior post this month, then schedule time to do so. Make time on your calendar to skim through the ideas again. Pick three that make sense for your practice and schedule out implementation dates.

Regaining Control

By committing to six marketing ideas – three from today’s post and three from prior posts – you are taking back the future of your practice. Action produces results. It spurs on more action, and we feel better for it.

Today’s Marketing Ideas

  • Figure out ways to give back
  • Serve when possible
  • Learn how to be a storyteller and share via videos
  • Utilize your Google posts feed
  • Localize your Google My Business (GMB) page
  • Update your GMB hours of operation
  • Help other attorneys
  • Create a Facebook ad

Read about the details here. Don’t forget to copy and paste the relevant text (or the link) into your calendar when you create an implementation appointment.

All Rights Reserved 2020 Beverly Michaelis

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