Social Media Bill Passes Oregon Senate

Today the Oregon Senate passed HB 2654B which would forbid employers from demanding access to potential employee’s social media accounts. Read the full story at KATU. Maryland started the trend, which has spread to other jurisdictions. Twenty eight states are entertaining similar legislation.

For a related discussion, see this post.

The Best of TECHSHOW – Tips and Tricks

Every year the ABA TECHSHOW brings together some of the best legal technology minds our profession has to offer.  This year was no exception.  Over the next few posts I’ll share what I learned at this year’s conference.  Today: the best of 60 Tips in 60 Minutes.

Microsoft Office

Office Ribbon getting in the way? 

Use Ctrl F1 to toggle it off (and on).

View recently opened documents in Word with a quick right click

Want to see the most recently opened items in Word?  Right click on the Word icon on your desktop.  A list of recently opened items appears (whether Word is launched or not.)

Recover unsaved Word 2010/2013 documents or Excel 2010/2013 Workbooks

If your computer crashes and you haven’t saved your document or spreadsheet, act fast to recover your document. In Word or Excel 2010/2013, select File > Info > Manage Versions to recover your unsaved documents.

Print a blank Outlook calendar

A blank Outlook calendar can be handy for coordinating with others, but how can you print one that doesn’t show scheduled court dates, client appointments, or other events?  Easy!  The steps vary according to your version of Outlook.  Here are links to the instructions: Outlook 2007, Outlook 2010, Outlook 2013.

imagesReveal a sender’s full e-mail address

Sometimes e-mail messages only show the sender’s name.  If you want to see the full e-mail address, follow these steps:  In the blue message header, mouse over the name, right click, choose properties > show full e-mail address.

Need a system to follow-up on sent e-mails? 

Here are two approaches.

Option 1 – Create a “Waiting For” folder in Outlook

Drag e-mails that require a follow-up to this destination. If desired, add a “code” to the body of your message like “wff” (Waiting For Folder).  Create an Outlook rule that looks for this code and auto-files the messages that contain it in the Waiting For Folder.

Option 2 – The cc: method

Set up a “Delegated Mail” folder in Outlook.  Copy yourself on all e-mails that require a follow-up.  Create an Outlook rule that checks messages when they arrive, looks for your name as the sender and for your name in the cc: box.  Direct the rule to file messages that meet this criteria in a “Delegated Mail” folder.

Eliminate long, redundant e-mail threads

In Outlook 2010/2013, delete redundant e-mail strings by using “Clean Up a Conversation.”  The clean up function removes the prior e-mails and keeps only the most recent message – which has the entire thread.

How about a handy shortcut to an e-mail address? 

Create one right on your desktop.  Right click, select New > Shortcut.  In the “Create Shortcut” dialog box, type mailto: and the desired e-mail address. For example: mailto:joesmith@gmail.com (leave no spaces between the colon and the e-mail address). Click Finish.  You can now send an e-mail to Joe directly from your desktop without launching Outlook.

Never forget an attachment again

Download CodeTwo and never forget an e-mail attachment again.  This free download looks for keywords in the body of your e-mail like “enclosed” and “attached” and reminds you to add an attachment before your e-mail is sent.

Bloated e-mail inbox?

Clean it up with Outlook’s cleanup tools.  Choose File > Info > Cleanup Tools.  Choose Mailbox Cleanup… to manage the size of your mailbox with advanced tools, empty deleted items permanently, or move old items to an archive folder.

Disabling “reply to all” or “forwarding”

To prevent clients from forwarding e-mails or using “reply to all” inappropriately use this workaround to disable the functionality.  Yes, a persistent user can still “copy and paste” the body of your e-mail into a new message, but disabling forwarding or “reply to all” tends to stop 99% of perpetrators.

Work with clients or collaborate with colleagues in a different time zone?

Follow these easy steps to add a second time zone to your calendar in Outlook.

Open Your Mail and Calendar in Separate Windows

It can be annoying to toggle back and forth between your mail and other components of Outlook.  From anywhere in Outlook’s Navigation pane (Inbox, Calendar, Contacts, Tasks, Notes) right click on the second Outlook item you wish to view and choose “Open in new window.”

Security and Privacy

Looking for a secure flash drive?

Here are three good options: Imation Defender F200 Biometric, Aegis Secure Key, CMS Secure Vault FIPS.

Computer Screen Privacy

Keep prying eyes off your computer screen with PrivateEye from Oculis. Using facial recognition, the software instantly blurs your monitor if you leave your desk or turn away.

Wish you could monitor your servers remotely?

lockYou can with PC Monitor.  Compatible with iPad, iPhone, iPod. Free for non-commercial use.

Secure external hard drives

Just as flash drives should be encrypted or protected with biometrics, lawyers should take similar precautions to secure external hard drives.  Here are three choices:   Lenovo ThinkPad USB 3.0 Secure Hard Drive, Aegis Padlock, CMS Secure Disk Vault.

That Pesky Facebook

If you love connecting with friends and family on Facebook, but are worried about who might have access to your data, check out MyPermissions. Sign up to receive alerts when a Facebook app gains access to your personal information.

Productivity

Addicted to multiple monitors and wish you had one for the road?

You can with the portable Lenovo ThinkVision LT1421 14″ widescreen LED travel monitor.  Available on Amazon for under $200.

Looking for a fast, simple solution for installing apps on your new computer?

Try Ninite – directly download the most commonly used Web apps with no muss, no fuss.

proMeet the new scanner on the block

Everyone knows about the Fujitsu Scansnap s1500, but meet the new and improved kid on the block:  the Fujitsu Scansnap iX500. Bundled with Adobe Acrobat Standard, supports scanning to iOS and Android devices, improved resolution, and improved paper handling.  A work horse for under $500.  Ideal for most solos or as a supplementary scanner deployed at workstations throughout your office.

Stop carpal tunnel in its tracks

To avoid carpal tunnel, your keyboard must be appropriately positioned for your use. 3M offers quality keyboard trays that do the trick for around $160.

Why is your fillable form blank?

To “lock in” the contents of a fillable form, you must flatten the PDF.  Here’s how in Acrobat 9.  In Acrobat X or later, use an action.

Tip Grab Bag

Shopping for the best cloud service to backup your data?imagesCAVCNTYX

Visit Backup Review or follow the site on Twitter @backupreview – new reviews daily.

Splash happens.  Want to waterproof your iPhone?

Not a bad idea since water damage voids the warranty.  Try Liquipel.

Are you on LinkedIn

Did you know that you can reposition the components of your LinkedIn profile to feature preferred content? By default, Experience, Skills & Expertise, and Education appear “below the fold” after Activity and Background.  If you prefer a different sort order, simply drag and drop.

Many thanks to the 60 Tips in 60 Minutes presenters for all these great ideas

All Rights Reserved – Beverly Michaelis – 2013

30 Twitter Tips on Marketing, Social Media, and Technology

And now my final installment of news that may have passed you by in June.  The best of the best on marketing, social media, and technology posted on Twitter last month:

Marketing and Social Media

Technology

The Paperless Office

Privacy and Security

Cloud Computing

Dictation

Apps

  • Fastcase Tip 23: Utilize the extended toolbar at top and the ‘jump to most relevant paragraph’ option to save you time! (via @fastcase)
  • Quick Look: New Fastcase Android App by @catherinereach (RT @danpinnington RT @JoanHFeldman RT @attnyatwork)

Tech Tips

25 Law Practice Tips from Twitter

If you follow this blog, then you know I’m a fan of Twitter – in part because it is a great source for law practice and technology tips.  Consider these 25 recent tweets in the areas of organization, financial management, marketing, security, and iPhone/iPad tips:

Organization

  • Are you an e-hoarder? Here’s how to tell. http://t.co/4FmX6ZH8 (So true!) (RT @NetworkWorld)
  • Protect yourself from e-mail overload: http://t.co/codvw2Ad #smallbiz #organization #business (RT @bettybudget)
  • Organizing your workspace based on function zones http://t.co/RYBW3duG #organization (Good tips from The Unclutterer) (RT @rocketmatter)
  • 17 Best Tools and Apps for Building New Habits and Goals. http://t.co/pjViXVgA #SPU Do you use any? (RT @SoloPracticeU)

Financial Management

  • What lawyers need to know about 1099s and other tax compliance issues: Wash St Bar News, p. 32: http://t.co/i08xDml (from @OreLawPracMgmt)
  • “The sky still hasn’t fallen on the hourly rate model” | Daily Report http://t.co/m0yRUSuE (RT @AdvertisingLaw)
  • Can I Double My Fee if the Client Doesn’t Pay? http://t.co/WFr124BK(from @OreLawPracMgmt)
  • Don’t Leave Receivables in Limbo http://t.co/7Ek7A8zQ (unless you want to go out of business) (RT @Law_Practice)
  • In some sense, all lawyers are sole practitioners. Why *you* should build a portable book of business, http://t.co/gf7h36Kp (from @OreLawPracMgmt)
  • Check Scams Continue to Plague Oregon Lawyers, http://t.co/PPvlZDJV(from @OreLawPracMgmt)

Marketing

  • Cross-Selling, Up-Selling, and Communication Increase Revenue http://t.co/kcSsrIUJ (RT @lawyerist)
  • How to promote your law blog – RLHB http://t.co/k3XrbGLi (RT @jaredcorreia RT @rodneydowell RT @kevinokeefe)
  • Myrland Marketing Moment: Not happy others aren’t commenting on your Social Media? How often do you comment? (RT @NancyMyrland)
  • Online Marketing Strategies for Small Budgets – @attnyatwork http://t.co/8Zct2GL6 (RT @rocketmatter)

Security

  • Are Passwords the Weak Link in Your Firm’s Security Chain? http://t.co/yJt690rl (RT @ltrc RT @jaredcorreia RT @erikmazzone)
  • The State of Mobile App Security [TCTV] | @scoopit http://t.co/DUcrZtZf… (RT @deboraplehn)
  • Please Rob Me! Posting Location Data on Facebook http://t.co/Qsmc9U25 (from @OreLawPracMgmt)
  • Are You Safe & Secure On The Web? http://t.co/NjZTYJ1Y (RT @rocketmatter RT @nikiblack: via @advocatesstudio)
  • What Lawyers Should Know About Cloud Computing Security http://t.co/oqzSar5z (RT @PhilNugent RT @sfinnovation)

iPad and iPhone Tips

Social media offers a virtual means to share, exchange, engage, and learn.  Consider getting involved today!

Can You Screen Employees Using Facebook?

Today’s post from the ABA Journal Law News Now reports on a study claiming that Facebook posts can predict job performance. I have no doubt this is true – to some extent.  However, employers should be exceedingly wary about using Facebook or similar methods to screen potential employees.  Here are timely reminders about what employers can and cannot do when using the Internet as a hiring/screening tool:

Excerpted from Digging the Dirt: Digital Tips for Employers and Job Seekers by Tamara Russell of Barran Liebman:

Potential Equal Employment Opportunity Liability

“If an employer Googles an applicant’s name or reviews an applicant’s Facebook public profile, the employer could technically be “interviewing” that applicant.  An Internet search, for example, could reveal that an applicant is on a cancer survivor’s Web site, or pictures of the applicant wearing a burqa – both of which place the applicant in protected class categories.  If an unsuccessful applicant learns about that Internet search, the applicant might argue that the employer based its decision (either consciously or unconsciously) with a discriminatory bias.”

Genetic Information Nondiscrimination Act (GINA)

Currently, employers are liable for acquiring genetic information about an employee unless the information is commercially and publicly available.  (The Internet fits within this definition.)  However, final regulations have yet to be adopted, and it is possible the EEOC will exclude personal Web sites or social networking sites if password protected.

Criminal Background Checks

“If an employer Googles a candidate and discovers on a newspaper’s Web site that a candidate has a criminal background, the employer must be mindful of the civil rights laws that may be implicated if the candidate is disqualified from employment for that reason.”  (See Ms. Russell’s discussion of the recent case, EEOC v. Freeman, in the original article.)

Credit Check Reports

Effective July 1, 2010, Oregon law prohibits employers from using or obtaining a job candidate’s credit history for employment purposes.  Limited exceptions apply.  “An employer who conducts Internet searches on a candidate, discovers information about an applicant’s credit history, and refuses to hire that personal because of the results of that search may violate this new law.”  (And other civil rights laws discussed in the article.)

Bankruptcy and Civil Court Filings

Federal law prohibits employers from discriminating against an applicant based on the applicant’s bankruptcy history.  Oregon laws provide additional protections for certain civil and administrative filings.

Stored Communications Act

Federal law “makes it illegal for any person to intentionally access stored communications without authorization.”  The only exception?  If the user authorizes access.  “Any time an employer accesses a restricted Web site to look into the activities of an applicant or an employee, it must do so with the full and free consent of someone who already has access to that site.  Getting that consent in writing is a good idea.”

Fair Credit Reporting Act

Employers who use third-party services to run background checks must follow FCRA notice and disclosure requirements.  “Whether an employer implicates FCRA when it does an Internet search on a candidate apparently has not yet been tested in the courts.  It seems unlikely, however; Google and Facebook would not likely fall within the statute’s definition of a ‘consumer reporting agency.’”

Will the Real Beverly Michaelis Please Stand Up

As Ms. Russell points out, the final trap to using the Internet as a screening device may be the search itself.  Unless a searcher is precise and careful, it is easy to bring up multiple instances of a candidate’s name.  For example, I like to think of my name as relatively unique, however there is a public profile for a “Beverly Michaelis” on Facebook (not me) and I have received at least two Google Alerts informing me that “Beverly Michaelis” died.  (I’m happy to report this Beverly Michaelis is alive and well.)

Ms. Russell concludes with some final words of wisdom – both to employers and prospective candidates.  Her article is well worth reading.  For tips on hiring (and screening) potential job candidates, see Know Who You Hire.

Shortly before I first blogged about Ms. Russell’s article, I attended Ethical Traps in Cyberspace, a presentation at the 2010 ABA Annual Meeting.  Here are some further tips from that CLE, which touch on related areas of using the Internet to “dig dirt,” including discovery and social media policies in law firms:

Discovery

  • Beware of “friending” witnesses on social networking sites in preparation for litigation.  Such contact may be deceptive if the purpose or nature of the connection is not made clear.  The same may hold true if the lawyer asks a third party to make the contact.  See Philadelphia Bar Association Professional Guidance Committee Opinion 2009-02 (March 2009).
  • If an individual communicates with his or her lawyer using a work computer, the communications may or may not be protected by attorney-client privilege: Scott v. Beth Israel Med. Ctr (no privilege in using work computer); Stengart v. Loving Care Agency, Inc. (e-mails sent via personal Yahoo! account on company laptop protected by attorney-client privilege.)
  • Serving a subpoena duces tecum on social media Web sites to obtain personal information of users is not permitted under the Stored Communications Act, 18 USC § 2701(a)(1).  Crispin v. Audigier.  Lawyers seeking social media content should rely on traditional discovery methods directed to the specific parties involved.
  • Employers are specifically prohibited from obtaining unauthorized access to their employees’ password-protected Web sites under the SCA.  See Konop v. Hawaiian Airlines, Inc. and Pietrylo v. Hillstone Restaurant Group.
  • The Internet Archive can be used to retrieve old Web pages.

Counseling Clients

  • Ask potential clients and witnesses about their use of social media; review social media content as needed.
  • Caution clients about posting anything related to their case, particularly content that may reflect on their character or credibility.  It may be best for the client to discontinue use of social media altogether.
  • Warn your client that opposing counsel or someone connected to opposing counsel may attempt to independently access the client’s profile or “friend” the client.  Even if this does not occur, social network postings may be within the scope of a traditional discovery request.
  • Be sensitive to spoliation of evidence issues, for example: if a client changes a pre-existing social network page, is this equivalent to altering a “document?”  What about changing privacy settings or deactivating or removing an account altogether?  Would the result be different if the profile was preserved before it was removed or changed?

Social Media Policies

  • Provide guidance on both employer-sanctioned and personal use of social media, in particular how personal use may affect the employer or the employee’s professional standing.
  • Remind employees that anonymity on the Web doesn’t exist.
  • All employees should respect the intellectual property of others and avoid posting content that is defamatory or inappropriate.  Using social media to “fire back,” harass, or negatively engage others can come back to haunt the employee and employer.
  • Additionally, lawyers and legal support staff should follow ethical parameters: protect client confidentiality, avoid giving legal advice, and use disclaimers as needed.
  • Social media policies should be drafted to encompass emerging technology and reviewed regularly.
  • PolicyTool is a good place to start if you need to craft a social media policy.

Internet Marketing for Lawyers

  • Good judgment is essential when using social media.
  • Marketing via the Internet should comply with ethical rules regarding advertising, solicitation, and the unauthorized practice of law:
    • Real-time electronic contact is specifically prohibited by ABA Model Rule 7.3(a).
    • Web sites and blogs should specifically state the jurisdictional limits of the attorney’s practice to avoid UPL issues.
    • Content should be current, accurate, and subject to substantiation.
    • Content should not create false expectations.
  • Jurisdictions vary.  Know the rules of your specific state(s).

Facebook and MySpace

  • Review your privacy settings, checking all sections and subsections.  Perform this review on a regular basis, as social media providers change settings frequently.
  • As with any Web site, use strong passwords or better yet, a pass phrase, and change it from time-to-time.
  • Take control of what “friends” or “friends of friends” may post about you, especially when tagging you in photographs.
  • Limit use of games or third party applications that access your personal profile.
  • “Friending” judges before whom you appear is probably best avoided.  In Florida, judges are specifically prohibited from “friending” lawyers who appear before them to avoid the appearance of impropriety: Florida Supreme Court Judicial Ethics Advisory Committee Opinion Based on: Florida Canon 2B.

LinkedIn

  • Use of LinkedIn’s “specialties” may be problematic.  Research your jurisdiction.  If necessary, use a disclaimer or leave this area of your profile blank.
  • Also proceed cautiously with regard to client recommendations.  Since all LinkedIn recommendations must be approved by the user, use this opportunity to correct any content that may run afoul of the rules.  For example, it may be necessary to ask the client to add disclaiming language or delete content that constitutes an inappropriate comparison.
My thanks to John Lichtenberger, @AdvertisingLaw, for his tweet this morning alerting me to the ABA Journal post.  If you’re on Twitter, please follow John for informative posts focusing on advertising law, social media, marketing. client relations, and breaking news affecting the legal profession.

Sorting Out Social Media

Later this year I will be submitting an article for the Oregon State Bar Bulletin entitled “Sorting Out Social Media: Tools & Etiquette.”  For those of you who can’t wait, here is a sneak preview:

Sorting Out Social Media: Tools & Etiquette

If you are blogging, tweeting, or posting status updates to build your brand and reach new clients, you already know how daunting it can be to keep up with social media.

Understanding ethical boundaries is an important starting point, as are privacy considerations. See Helen Hierschbiel, “Social Media for Lawyers: A Word of Caution,” (Oregon State Bar Bulletin November 2009) and Sheila Blackford, “Social Media Safety: Avoiding Pitfalls in the Kingdoms of Facebook, LinkedIn, and Twitter,” (Oregon State Bar Bulletin June 2010.)  But once you know the ethical and privacy concerns, how should you proceed?

Social Media Etiquette

While it may not be obvious at first glance, there is etiquette to using social media.  To keep your audience engaged and avoid irritating your “friends” and followers, apply these tips:

  • Give yourself the benefit of a broad-brush overview.  Read Carolyn Elefant and Nicole Black, “Social Media for Lawyers: The Next Frontier,” (American Bar Association June 2010.)  (ABA products are available at a discount on the Professional Liability Fund Web site.  Select – ABA Products under the Loss Prevention heading.)  Alternatively, check out Mashable, which bills itself as
    “…the largest independent online news site dedicated to covering digital culture, social media, and technology.”  Mashable has detailed how-to’s and online guides to Facebook, Twitter, YouTube, Google+, and LinkedIn, among others.  It’s also a great site to visit if you’re a gadget junkie.
  • Start slowly and build momentum.  While it’s tempting to set up your LinkedIn profile, Facebook page, and Twitter account on the same day and start posting and tweeting, your experience with social media will be better if you approach it gingerly.  Begin with one account.  Once you familiarized yourself with the terminology, acronyms, and abbreviations, you can move on to your next social media endeavor.
  • Engage with others.  This is what social media is all about – reading, sharing, and responding to what others post, asking what they think – not just pushing your own content in a “one-way” conversation.  This is an important point to grasp, but many law firms miss it entirely.  To an avid user, social media is an intensely personal medium of communication.  When you participate, you begin building relationships and become part of an online community.  If you aren’t prepared to interact, and if you don’t have the time to personally manage your accounts, then social media may not be for you.  For excellent pointers about the “social” aspect of social media, see Cindy King, “17 Twitter Marketing Tips from the Pros,” (Social Media Examiner October 26, 2011.) and Lisa DiMonte and R. Michael Wells, Jr., “Growing Your Online Footprint: An Ethical Approach to Building a Powerful & Influential Online Presence Through Social Media and Blog Writing,” (American Bar Association Young Lawyers Division/MyLegal.com October 14, 2011.)
  • Remember to give your audience a breather.  Most followers and contacts don’t want to be barraged by ten updates in a row from the same person.  If you haven’t been on Twitter or Google+ for a few weeks, don’t try to “make up for it” by over-posting.  Social media users can lose patience quickly.  If you engage in a posting frenzy, your content may be viewed as spam.  Followers and friends may soon unfollow, unfriend, or block your account.  Then all your effort will be for naught.
  • Test all links before including them in a post, especially if you using a URL redirection service like Tiny URL, goo.gl, or bitly.  If you post a link that returns an error message, your followers or contacts will be frustrated.  Some may inform you of the non-working link.  Others will ignore it and move on, never seeing your content.
  • Some users prefer to create a personal and business account for the same service.  For example, lawyer Susan Smith of the Smith Law Firm might choose to set up two Twitter accounts – one under her personal name and the other under the name of her firm.  If Susan uses both accounts to simultaneously post identical content she may annoy followers and wear out her welcome quickly.  In addition, not all content is appropriate for both personal and professional accounts.  The best approach is to use your personal account for personal interests and professional account for professional interests.
  • Should you thank other users who retweet, share or +1 your posts?  Some experts say yes, others say it isn’t necessary.  If you want to thank others who are sharing your content, you can do so publicly (where everyone can see your post) or privately (in a direct message to the specific person you wish to thank).  If you post publicly, pace yourself and keep our tip about over-posting in mind.  On Twitter, you may want to thank others who retweet your content by using #FollowFriday.  The #FollowFriday hashtag is used to suggest people to follow.  For example: #FollowFriday @OregonStateBar.  By using #FollowFriday to recommend someone with whom you interact, and who retweets your content, you show appreciation for their support, build a stronger bond of social engagement, and provide your followers with the names of other interesting Twitter users.  You can read more about #FollowFriday and how it works here:
  • Speaking of public versus private posting, know the difference!  Twitter claims that “if you’ve posted something that you’d rather take back, you can remove it easily.” But I caution against relying on this.  Once content is posted publicly on the Internet in any social media site, assume it is cached and available somewhere – even if you removed it from your account.  This is another reason to take your time learning social media.  It is also a good reason to approach social media with the mindset that everything you post online is or can become public, even if privately sent.  Therefore, if you wouldn’t say something publicly, you shouldn’t post it online – anywhere.  This may seem like an overly conservative approach, but it will keep you safe.
  • Lastly, don’t be afraid to ask for help.  If you have colleagues who enjoy social media and have built a substantial following, talk to them.  How do they engage others?  How did they build a following?  What type of content do they typically post?  What is their take on our list of etiquette tips?  Do they have any pointers to share?  Having someone show you the ropes will shorten your learning curve substantially.

Essential Tools for Managing Your Social Media Presence

  • If you have more than one social media account, use a social media aggregator.  These services bring together in one location the posts, streams, and updates from the most popular social networking sites.  All are free.  The idea behind an aggregator is to gather all content in one location (as opposed to checking all your social media accounts separately.)  Of course they can also be used to simultaneously post content across multiple accounts, but remember to weigh this convenience against the potential downside of annoying your audience.  Some aggregators are web-based, others are available as desktop and mobile applications.  The most popular aggregators are Hootsuite, Tweetdeck, Netvibes, Yoono, Streamy, Flock, FriendFeed, and Socialite from Realmac Software. Aggregators also offer other helpful features, like scheduling of posts, direct uploading of images, videos, and files, mobile updates, organization of content into columns, auto-shortening of URLs, and alerts for specific types of content.
  • If you prefer a more “organized” experience on Twitter, consider TweetChat which organizes content by hashtag (topic) instead of conversation (like the aggregators mentioned above).  To use TweetChat, enter the hashtag you want to follow or talk about, and then sign in by using your Twitter account information.  Once you’re logged in, you’ll see only those tweets referencing the hashtag or topic you selected. Use the message box in TweetChat to participate in the conversation.  TweetChat is free.
  • Direct messages in Twitter seem to accumulate endlessly.  Deleting them one at a time on http://twitter.com is tedious. You can delete all direct messages or selective direct messages (messages from a particular user or messages containing a specific phrase or word) using the free online utility, InBoxCleaner. Deleting content from Facebook, Google+, or LinkedIn has to be done directly from within the application.
  • Backup your social media content using BackUpMyTweets (which also captures Twitter updates, mail, blog posts, and online photos) or the more comprehensive Backupify which captures content on Twitter, Facebook, Flickr, LinkedIn, Blogger, and various Google apps. BackUpMyTweets is free.  Backupify offers weekly backups for up to three personal accounts at no charge.  Pricing plans are available if you have more than three accounts or prefer nightly backups.  For more options, read Gina Trapani, “Free Tools to Back Up Your Online Accounts,” (Lifehacker August 12, 2009.) .
  • Want to keep in touch on social media without being a slave to your computer or mobile device?  Consider scheduling your posts.  Use your social media aggregator or one of these services described by Lars, “18 Twitter Tools for Scheduling Future Tweets and Improving Your Social Networking,” (Tripwire Magazine May 6, 2010.) .
  • Looking for more tools and ideas?  Check out these resources: Twitter – Robert J. Ambrogi, “Building on Simplicity: 20 Tools to Make Twitter Sing,” (Oregon State Bar Bulletin May 2009) and “Tweet 16: 16 Ways Lawyers Can Use Twitter,” (Oregon State Bar Bulletin January 2009); Blogging – ABA Legal Technology Resource Center: “FYI: Blogs” and “FYI: Feature Comparison – Major Blog Providers;” Facebook, Google+, or LinkedIn – Googling “Facebook for lawyers,” “Google+ for lawyers” and “LinkedIn for lawyers” will return pages of tips, ideas, and pointers.

Copyright 2012 Beverly Michaelis

5 Ways to Increase Your Visibility on the Web

What can you do to increase your visibility among search engines and drive traffic to your Web site? Search engine optimizationIncoming links?  Obviously both help, but the former requires special expertise. The latter involves persuading others, which isn’t always easy.

So how about a solution that is completely within your control and doesn’t require paying for links or hiring a consultant?

Complete Online Profiles

The first stop on your journey should be completing online profiles that point back to your Web site. The most popular free site is LinkedIn.  Others include Avvo, FindLaw, JD Supra, Justia, Lawyers.com, Lawyer Profiles from ConsultWebs, Legal Match, LLRX, Martindale, MyLegal, and Naymz.  A word of caution: know what you’re getting into when you sign up for these services.  Some are free.  Some are not.  Be mindful of advertising and solicitation rules – you may be required to use disclaimers or opt out of certain features entirely (such as lawyer rankings or client testimonials and endorsements). On the plus side, many of these services allow you to share more than just biographical information.  By posting articles, pleadings, forms, and presentations or displaying blog posts and tweets you can take full advantage of your profile. While you’re at it, don’t forget to complete your Google Profile and Google Business Listing.  If others request permission to reproduce or reprint your material, require proper attribution, included a link back to your Web site or blog.

Engage in Social Media

If you haven’t joined social media yet, I hope you do.  It’s fantastic IMHO.  If the King is Facebook, the Queen is Twitter.  I won’t try to reinvent the wheel here.  Instead, visit the Mass LOMAP blog (our law practice management counterparts in Massachusetts). Once there, click in the Search box in the upper left hand corner and enter “Facebook” to find all their great posts on setting up a Facebook business page.  You can also learn a ton from the ABA book, Social Media for LawyersSave some bucks and get it at a discount through the Professional Liability Fund.  From the PLF Web site, select ABA Products.  Once at the ABA Web store, enter the PLF discount code.  Mashable is also a wonderful source for how-tos and breaking news on all things social media.  

Try Social Publishing

Social publishing could easily fall under online profiles or social media, since the whole idea is to set up a profile, then share with others. No matter how you slice it, sites like YouTube, Flickr, Slideshare, Scribd, and Docstoc are great places to post photos, videos, PowerPoint presentations, articles, and related content. When your items are published, share them via Facebook, Twitter, or LinkedIn.  LLRX also welcomes contributions.

Keep it Free and Local

Are profiles or online listings part of your state or local bar association memberships?  Specialty legal organizations?  Bar sections or committees?  If yes, take advantage! 

Blog!

Obviously you’re a blog reader, or you wouldn’t be here.  But are you blogger?  It takes time and effort, but the best way to raise your visibility is to give search engines what they crave: frequently updated content. That’s what this post is all about – giving you as many avenues as possible to get your material out there.  Tough to do using your Web site, which can be static by comparison.  But a blog fits the bill quite nicely.  You can read more about the process here and compare blogging services here.

Always Keep Ethics in Mind

If you’re not fully informed in the premises, read:

Monitor Your Online Reputation

Now that you’ve jumped in with both feet, you should keep tabs on yourself.  Sound a bit strange?  It won’t if you’ve Googled yourself before.  In addition to the occasional Google, Yahoo!, or Bing, search, sign up to receive alerts whenever your personal and/or business name is used.  Google and Yahoo! both offer Web monitoring services.  Don’t overlook Social Mention, which monitors over 100 social media properties including Twitter, Facebook, FriendFeed, and YouTube or BoardTracker which searches and tracks threads on forums and message boards.  

Good luck!

Copyright 2011 Beverly Michaelis

Facebook Security Fix



For any of you with personal or business pages on Facebook, I recommend implementing secure https:// browsing. It’s a quick change under Account Settings > Account Security.  Click here for the directions.

Please note this feature is not yet available on all accounts. Facebook says it will be rolling out the https option to all users over the next few weeks.

Thanks to Dan Pinnington to bringing this to our attention.

Digital Dirt – Traps for the Unwary Employer

In an earlier post, I shared the best of Ethical Traps in Cyberspace, a Presidential Showcase CLE at the 2010 ABA Annual Meeting.  Among the tips – how to avoid running afoul of state and federal laws when using the Internet to research candidates or employees.  The Presidential Showcase CLE provided a good overview of the topic, but I was delighted to see Tamara Russell of Barran Liebman tackles this subject in depth in the August/September issue of the Oregon State Bar Bulletin.  Here are some excerpts from her excellent article:

Potential Equal Employment Opportunity Liability

“If an employer Googles an applicant’s name or reviews an applicant’s Facebook public profile, the employer could technically be “interviewing” that applicant.  An Internet search, for example, could reveal that an applicant is on a cancer survivor’s Web site, or pictures of the applicant wearing a burqa – both of which place the applicant in protected class categories.  If an unsuccessful applicant learns about that Internet search, the applicant might argue that the employer based its decision (either consciously or unconsciously) with a discriminatory bias.”

Genetic Information Nondiscrimination Act (GINA)

Currently, employers are liable for acquiring genetic information about an employee unless the information is commercially and publicly available.  (The Internet fits within this definition.)  However, final regulations have yet to be adopted, and it is possible the EEOC will exclude personal Web sites or social networking sites if password protected.

Criminal Background Checks

“If an employer Googles a candidate and discovers on a newspaper’s Web site that a candidate has a criminal background, the employer must be mindful of the civil rights laws that may be implicated if the candidate is disqualified from employment for that reason.”  (See Ms. Russell’s discussion of the recent case, EEOC v. Freeman, in the original article.)

Credit Check Reports

Effective July 1, 2010, Oregon law prohibits employers from using or obtaining a job candidate’s credit history for employment purposes.  Limited exceptions apply.  “An employer who conducts Internet searches on a candidate, discovers information about an applicant’s credit history, and refuses to hire that personal because of the results of that search may violate this new law.”  (And other civil rights laws discussed in the article.)

Bankruptcy and Civil Court Filings

Federal law prohibits employers from discriminating against an applicant based on the applicant’s bankruptcy history.  Oregon laws provide additional protections for certain civil and administrative filings.

Stored Communications Act

Federal law “makes it illegal for any person to intentionally access stored communications without authorization.”  The only exception?  If the user authorizes access.  “Any time an employer accesses a restricted Web site to look into the activities of an applicant or an employee, it must do so with the full and free consent of someone who already has access to that site.  Getting that consent in writing is a good idea.”

Fair Credit Reporting Act

Employers who use third-party services to run background checks must follow FCRA notice and disclosure requirements.  “Whether an employer implicates FCRA when it does an Internet search on a candidate apparently has not yet been tested in the courts.  It seems unlikely, however; Google and Facebook would not likely fall within the statute’s definition of a ‘consumer reporting agency.’”

Will the Real Beverly Michaelis Please Stand Up

As Ms. Russell points out, the final trap to using the Internet as a screening device may be the search itself.  Unless a searcher is precise and careful, it is easy to bring up multiple instances of a candidate’s name.  For example, I like to think of my name as relatively unique, however there is a public profile for a “Beverly Michaelis” on Facebook (not me) and I have received at least two Google Alerts informing me that “Beverly Michaelis” died.  (I’m happy to report this Beverly Michaelis is alive and well.)

Ms. Russell concludes with some final words of wisdom – both to employers and prospective candidates.  Her article is well worth reading.  For tips on hiring (and screening) potential job candidates, see Know Who You Hire.

Best of: Ethical Traps in Cyberspace

Earlier this month, I had the opportunity to attend the ABA Annual Meeting in San Francisco.  The CLE programming was excellent.  In a later post, I will blog about Solo Day 2010.  Today I want to share some tips from Ethical Traps in Cyberspace, sponsored by the Section of Labor and Employment Law.  The Cyberspace panel featured  Michael Z. Green, Paul R. Klenck, Carole Levitt, Mark Risk, and Julie Totten.  Here are the highlights (some of which I live-tweeted during the conference):

Discovery

  • Beware of “friending” witnesses on social networking sites in preparation for litigation.  Such contact may be deceptive if the purpose or nature of the connection is not made clear.  The same may hold true if the lawyer asks a third party to make the contact.  See Philadelphia Bar Association Professional Guidance Committee Opinion 2009-02 (March 2009).
  • If an individual communicates with his or her lawyer using a work computer, the communications may or may not be protected by attorney-client privilege:
    Scott v. Beth Israel Med. Ctr (no privilege in using work computer); Stengart v. Loving Care Agency, Inc. (e-mails sent via personal Yahoo! account on company laptop protected by attorney-client privilege.)
  • Serving a subpoena duces tecum on social media Web sites to obtain personal information of users is not permitted under the Stored Communications Act, 18 USC § 2701(a)(1).  Crispin v. Audigier.  Lawyers seeking social media content should rely on traditional discovery methods directed to the specific parties involved.
  • Employers are specifically prohibited from obtaining unauthorized access to their employees’ password-protected Web sites under the SCA.  See Konop v. Hawaiian Airlines, Inc. and Pietrylo v. Hillstone Restaurant Group.
  • The Internet Archive can be used to retrieve old Web pages.

Counseling Clients

  • Ask potential clients and witnesses about their use of social media; review social media content as needed.
  • Caution clients about posting anything related to their case, particularly content that may reflect on their character or credibility.  It may be best for the client to discontinue use of social media altogether.
  • Warn your client that opposing counsel or someone connected to opposing counsel may attempt to independently access the client’s profile or “friend” the client.  Even if this does not occur, social network postings may be within the scope of a traditional discovery request.
  • Be sensitive to spoliation of evidence issues, for example: if a client changes a pre-existing social network page, is this equivalent to altering a “document?”  What about changing privacy settings or deactivating or removing an account altogether?  Would the result be different if the profile was preserved before it was removed or changed?

Social Media Policies

  • Provide guidance on both employer-sanctioned and personal use of social media, in particular how personal use may affect the employer or the employee’s professional standing.
  • Remind employees that anonymity on the Web doesn’t exist.
  • All employees should respect the intellectual property of others and avoid posting content that is defamatory or inappropriate.  Using social media to “fire back,” harass, or negatively engage others can come back to haunt the employee and employer.
  • Additionally, lawyers and legal support staff should follow ethical parameters: protect client confidentiality, avoid giving legal advice, and use disclaimers as needed.
  • Social media policies should be drafted to encompass emerging technology and reviewed regularly.
  • PolicyTool is a good place to start if you need to craft a social media policy.

Internet Marketing for Lawyers

  • Good judgment is essential when using social media.
  • Marketing via the Internet should comply with ethical rules regarding advertising, solicitation, and the unauthorized practice of law:
    • Real-time electronic contact is specifically prohibited by ABA Model Rule 7.3(a).
    • Web sites and blogs should specifically state the jurisdictional limits of the attorney’s practice to avoid UPL issues.
    • Content should be current, accurate, and subject to substantiation.
    • Content should not create false expectations.
  • Jurisdictions vary.  Know the rules of your specific state(s).

Facebook and MySpace

  • Review your privacy settings, checking all sections and subsections.  Perform this review on a regular basis, as social media providers change settings frequently.
  • As with any Web site, use strong passwords or better yet, a pass phrase, and change it from time-to-time.
  • Take control of what “friends” or “friends of friends” may post about you, especially when tagging you in photographs.
  • Limit use of games or third party applications that access your personal profile.
  • “Friending” judges before whom you appear is probably best avoided.  In Florida, judges are specifically prohibited from “friending” lawyers who appear before them to avoid the appearance of impropriety: Florida Supreme Court Judicial Ethics Advisory Committee Opinion Based on: Florida Canon 2B.

 

LinkedIn

  • Use of LinkedIn’s “specialties” may be problematic.  Research your jurisdiction.  If necessary, use a disclaimer or leave this area of your profile blank.
  • Also proceed cautiously with regard to client recommendations.  Since all LinkedIn recommendations must be approved by the user, use this opportunity to correct any content that may run afoul of the rules.  For example, it may be necessary to ask the client to add disclaiming language or delete content that constitutes an inappropriate comparison.

Ethical Traps in Cyberspace was an engaging program.  Kudos to the top-notch panel members:  Michael Z. GreenPaul R. KlenckCarole LevittMark Risk, and Julie Totten.