The Best of TECHSHOW – Lesser Known Social Media Sites

In this “best of” ABA TECHSHOW post I feature the best tips, tricks, and insights for lesser known social media sites.  To get off on the right foot take heed of the following:

Practical Advice for All Social Media Interaction

  • Always present the best public face that you can.
  • Keep all social media accounts updated and refreshed to boost SEO and search engine rankings.
  • Fill out profiles completely, use images, interact respectfully, observe ethical constraints, and be honest.
  • Claim your accounts!  Sites like AVVO create profiles based on publicly available information – better to log on, claim your account, and be certain the information presented is accurate.
  • If you blog, post headlines to Twitter, LinkedIn, and other appropriate sites noted below.  Start a discussion linking back to your post.

Pinterestimages

Pinterest is a visual social network.  Users upload, share, and comment on images pinned to a virtual bulletin board.  A Pinterest page for your firm might include infographics, videos, pictures, and slideshows.  Photos from your blog posts and PowerPoint CLE presentations are just two possible sources of content. Remember to follow other users and link to or repin their content.  When uploading, use keywords and organize your Pinterest boards around specific themes.

Google+images

Facebook remains the big dog in town, but creating a Google+ business page will help boost the SEO of your Web site or blog (in Google’s search engine at least).  Once your page is up, use Google+ communities to reach out and connect to others.  Sort your contacts into Circles (family, friends, clients, colleagues) and tailor your posts to each circle.  Google+ has unlimited linking to other social media profiles, so take advantage of the opportunity to publicize your presence elsewhere on the Web.

Location Based Social Media – Google Places, Waze, and Foursquareimages1

Required: create a Google Business Places account – the more you participate in the Google suite of products the better your visibility on the Web.  Make sure your business listing is easily found on Google.com and Google Maps.

Optional:  consider adding your business location to the GPS-based Waze so clients can find you or create a Foursquare badge to attract clients and offer a “special” for anyone who checks in at your venue.  What is Foursquare?  A free app to “help you and your friends make the most of where you are. When you’re out and about, use Foursquare to share and save the places you visit. And, when you’re looking for inspiration for what to do next, Foursquare will give you personalized recommendations and deals based on where you, your friends, and people with your tastes have been.” Foursquare boasts 30 million users worldwide and offers a merchant platform for businesses.  One option is to create an ad that will appear when a user “checks in” at a nearby location, perhaps a restaurant or coffee shop.

Business Review Sites

Like it or not, clients post reviews of law firms.  One of the most popular review sites is Yelp.  Be proactive and claim your Yelp page to track what clients and others are saying.  Post Yelp badges on your blog or Web site, make announcements on Yelp, and respond to ALL reviews.  Try the free version first.  If you upgrade to the paid version of Yelp it will boost your firm to the top of the list, allowing you to feature a review of your choice.

Slideshare and Flickr – The Forgotten SM Sitesimagesf

Slideshare is a document and presentation sharing site that is poorly utilized, but gets tons of traffic and sharing.  Accounts are free.  Repurpose posts and articles by uploading to Slideshare and linking back to your blog or Web site.

Use Flickr as another means to interact with your network or as a source of images for blog posts.  Check the use or permission level of the image, link back, and always include attribution to the source.

A Final Word about Ethics and SM as Part of YOUR Firm

Tailor social media to your specific practice and the ethical rules in your jurisdiction.  For example, it may not be the best idea to offer clients the opportunity to “check in” on Foursquare at your criminal defense firm.  Start conservatively, use your common sense, and contact your bar’s ethics hotline when in doubt.

Many thanks to Samantha Meinke and Allison Shields for all the great ideas!  These top notch professionals are two of the reasons why you should come to ABA TECHSHOW 2014.

All Rights Reserved – Beverly Michaelis – 2013

Why You Should Build the Cost of Doing Business Into Your Fee

Credit card merchant fees (“check out” fees) are back in the news with the recent preliminary class action settlement between retailers and credit card giants Visa and MasterCard. Lawyers who accept credit cards often ask whether they can pass these fees on to their clients.  It is unlikely the settlement will change the landscape for lawyers, but I’d like to set that discussion aside for a moment and focus on something more fundamental: how should lawyers treat costs not related to a specific client matter?

I have long believed that most overhead costs, including postage, photocopies, faxing, and even merchant fees should be built into the lawyer’s fee structure.  Bundling the cost of doing business into your hourly rate or flat fee just makes sense.

For the lawyer, cost accounting becomes significantly easier.  Say goodbye to:

  • Inputting client codes or making a log entry every time postage is used or a document is scanned
  • Totaling charges for each billing cycle and incorporating them into the client’s bill
  • Allocating client payments to costs and fees – in your books, the client’s account receivable, and on the client’s billing statement

Avoiding this time suck can make a world of difference in a solo’s life – especially if he or she has no staff.  Time spent tracking, totaling, billing, and allocating these costs can be used more profitably working on a client matter.

From the client’s perspective, receiving a statement with every stamp, copy, and fax itemized and billed can be very unpleasant.  Clients often feel these costs should be included in your fee, regardless of your billing practices. Ask yourself: would you rather pay one flat rate to fly from Portland, Oregon to Chicago, Illinois, or incur separate charges for airfare, fees, taxes, booking, baggage, and food?  If you are aggravated by the latter, it becomes easier to understand why clients don’t like it when lawyers pass on every penny of overhead costs in an itemized bill.

Getting back to the original subject – merchant or “check out” fees – consider the real-world effect of the preliminary Visa/MasterCard settlement:

“We have discussed the settlement with many, many merchants, and not a single merchant we have spoken to plans to surcharge,” Craig Shearman, spokesman for the National Retail Federation (NRF), said in a statement….

NBC News contacted some of the country’s largest retailers. Wal-Mart, Target, Sears and Home Depot said they have no plans to add a credit card surcharge.

“The bottom line is that … the vast majority don’t want to surcharge even if they could,” the NRF’s Shearman said.

Ed Mierzwinski, Director of Consumer Programs at U.S. PIRG agrees.

In the brick-and-mortar world, no one who does any sort of volume business is going to want to surcharge because it will drive their customer crazy and slow down transactions,” Mierzwinski said.

Is there a lesson here for those who provide professional services?

Lawyers can charge “check out” fees to clients who pay by credit card, but it requires jumping through hurdles no one bothers with (a signed fee agreement with the client consenting to the charge accompanied by compliance with Regulation Z of the Truth-in-Lending Act.)  If it should become easier to charge clients “check out” fees in the future – as a result of this settlement (when finalized) or for other reasons – I would continue to advocate lawyers build this cost of doing business into their charge for services.  In the words of Susan Cartier Liebel, “Don’t Nickel and Dime Your Clients. Just Don’t.”

For an excellent discussion of the philosophy and practices involved in billing costs, see Billing Costs, “Fee Agreement Compendium” (Oregon State Bar 2007) available online in BarBooks.

Copyright 2013

Beverly Michaelis

Are Click-Through Fee Agreements Ethical?

If you are working to establish a paperless or virtual practice, you may have struggled with the issue of how to transform your paper-based fee agreements.  Oregon Rule of Professional Conduct 1.5(c) provides, in part:

A lawyer shall not enter into an arrangement for, charge or collect:

* * * (3) a fee denominated as “earned on receipt,” “non-refundable” or in similar terms unless it is pursuant to a written agreement signed by the client …   OSB Formal Opinion 2005-151 [Revised 2011].

There is no doubt that a printed fee agreement signed by the client fits the definition of a “written agreement signed by the client.”  But what if you and the client arrange to sign the fee agreement electronically using DocuSign or a similar service?  Or perhaps you’ve set up a virtual law practice and intend to use clickwrap or click-through fee agreements.  Is a click-through fee agreement a “written agreement signed by the client?”

To answer this question, take a look at Rule 1.0(q) of the Oregon Rules of Professional Conduct (RPCs):

(q) “Writing” or “written” denotes a tangible or electronic record of a communication or representation, including handwriting, typewriting, printing, photostatting, photography, audio or videorecording and e-mail. A “signed” writing includes an electronic sound, symbol or process attached to or logically associated with a writing and executed or adopted by a person with the intent to sign the writing.

The rule tells us that:

  • Written fee agreements can be tangible (paper) or electronic
  • Signatures include a “process attached to or logically associated with a writing and … adopted by a person with the intent to sign the writing.”

Therefore, a clickwrap or click-through fee agreement is “a written agreement signed by the client” provided the click-through process is adopted by client with the intent to sign the fee agreement.  To ensure that your clickwrap or click-through fee agreements are ethically compliant, incorporate a step requiring the client to agree or consent to the click-through process.  I also suggest you discuss the click-through process with your client over the phone if possible – give them a heads-up so they know what to expect.  More importantly, make sure they understand they that the click-through agreement is a legally binding contract with the same enforceability of a printed fee agreement signed in ink.

Copyright 2013 Beverly Michaelis

The Year in Review – Useful Tips You May Have Missed

Thank you readers!  I hope this has been a fruitful year for you.  Just in case you missed a tip or two, here is a list of 2012 blog posts for your perusal:

January

February

March

April

May

June

July

August

September

October

November

December

All Rights Reserved 2012 Beverly Michaelis

Your Ethical Obligation to Find a Missing Client

What must you do if your client suddenly drops off the face of the earth?

In this month’s Oregon State Bar Bulletin, Deputy General Counsel Amber Hollister gives the following recommendations:

Search for the missing client using one of (or all) of the following approaches:

  • Mailing, e-mailing and telephoning a client at all known addresses and telephone numbers.
  • Utilizing web search services such as Google and social networking sites to locate additional contact information.
  • Researching public records such as property, tax, voter, marriage and court records and reviewing the client file for alternate contact information.
  • Visiting (or sending a staff member to visit) the client’s home or place of employment.
  • Contacting the client’s family members, co-workers, employer or medical providers.
  • Hiring a private investigator to search for the client, particularly where stakes are high or large sums of money are involved.

I would add:

  1. Look for red flags. Clients who move frequently, change jobs often, or have no friends or family in the community are more likely to fall out of touch.
  2. Always collect the names, addresses, telephone numbers, and e-mail addresses of at least two emergency contacts from every client. The Professional Liability Fund New Client Information Sheet provides a convenient way to do this. For a sample form, visit the PLF Web site > Practice Aids and Forms > File Management > New Client Information Sheet.  Get additional names and contact information if the situation warrants.
  3. Stress to clients the importance of keeping in touch with your office at all times. Some law offices add language to their fee agreement or engagement letters giving the responsible attorney the right to withdraw if the client fails to cooperate in the client’s case. This can include requiring the client to keep a current address and telephone number on file with the lawyer’s office at all times.
  4. If a client becomes unresponsive or difficult to reach, the situation is not likely to improve. Carefully document your efforts to communicate with the client and give strong consideration to withdrawing from representation when the problem first develops.
  5. Take extra precautions with impaired clients. One solution may be to learn the names and numbers of the other professionals with whom your client has regular contact.  (Case workers, social workers, psychologists, and physicians are examples.)  Get your client’s authorization to establish and maintain contact with these professionals.
  6. Recognize that certain practice areas such as criminal law involve clients who are more likely to move without notifying you.
  7. If you decide to withdraw from representation, read and comply with the  applicable disciplinary and court rules.
  8. If it’s too late and your client has already disappeared, conduct as thorough a search as possible. Take all the steps described above by Ms. Hollister, then working from the information on your intake sheet, call the client’s workplace and emergency contacts.  If you decide to visit your client’s last known address, consider talking to the neighbors. Run a DMV search or skip trace.  Follow this rule of thumb:  apply the same level of diligence in searching for your client as you would in locating and serving the opposing party in your case.

Accepting Settlement Offers

Can you accept a counteroffer for an amount less than your demand if you cannot reach your client?  Does it matter if the counteroffer is only open for a short time and you believe the amount is reasonable?  The answers are “no” and “no.”  Ms. Hollister explains:

RPC 1.2(a) provides that it must always be the client’s decision whether or not to settle a matter. Because the lawyer is the client’s agent, the lawyer cannot act without authority from the client. OSB Formal Op No 2005-33. Even if an attorney believes that a settlement offer is eminently reasonable, she is not allowed to supplant the decision of the client. Instead, the lawyer must diligently attempt to communicate the settlement offer to the client while it is still open. RPC 1.3; 1.4. If the lawyer is unable to communicate with the client, the lawyer must reply that she is without authority to accept the offer. Alternatively, the lawyer could seek additional time within which to respond to the offer.

(This answer assumes the client has not previously given the lawyer authority to settle her case for a lesser amount or within a specified range.)

Filing a Complaint to Beat the Statute of Limitations

In this instance, you are ethically permitted to file a complaint to preserve the client’s claim assuming you made “reasonably diligent efforts to contact the client and you have sufficient information to support the filing of a complaint. RPC 1.4; RPC 3.1.”  This is also the correct result from a malpractice avoidance standpoint.  You can then seek to withdraw, provided you ”…make a reasonably diligent effort to notify the missing client of the pending withdrawal, and take all reasonably practicable steps to protect the client’s interests. RPC 1.16(d).”  If you find yourself in this situation, contact the Professional Liability Fund and ask to speak to one of the on-call claims attorneys.

Informing Opposing Counsel

Should you tell opposing counsel you have lost contact with your client?  There is no easy answer.  You must balance your duty of confidentiality against the competing obligation to avoid materially misleading the other side.  “Similarly, the lawyer would likely have an obligation to reveal the fact a client is missing if the lawyer believes that opposing party is or may be relying on his previous incorrect assertions or assertions that are no longer true.”

If the fact that a client is missing is confidential information that cannot be disclosed, “the lawyer will need to seek to withdraw without disclosing the client’s status as missing, even if that will leave opposing counsel with a misunderstanding of the facts. RPC 1.16(a); see e.g. OSB Ethics Op No 2005-34 (an attorney whose client commits what the attorney knows to be perjury must ask the client to correct the perjury and, if the client refuses, seek leave of the court to withdraw without disclosing the client’s perjury).”

Stay tuned for Part II in next month’s Bar Counsel column.

All Rights Reserved 2012 Beverly Michaelis

Unbundling Legal Services The Latest Twist

In recent years I have blogged about the ethical dilemmas and potential malpractice exposure for lawyers who choose to unbundle legal services. As interested readers know, some states have “bona fide office rules” which prohibit or greatly limit operation of a virtual law practice.  While unbundling and virtual practice are not the same, they are connected and frequently co-exist.

This leads me to a significant change that occurred this summer when the Oregon State Bar overhauled its lawyer referral policies.

Prior to July 1, 2012, the OSB LRS policy was clear:  Absent a physical office, lawyers practicing “virtually” were not eligible to receive referrals. The inability of virtual practitioners participate in the LRS referral system stemmed from both practice and policy – LRS clients were told to expect an “in-office” consultation; LRS Policy E(3) provided:

“No duplicate registrations shall be made outside of the city where the attorney maintains his or her practice unless: a) the attorney maintains a second physical location where attorney-client meetings may take place; or b) the attorney’s office is located within two (2) miles of the border between two locations.”

In other words, Oregon had a “bona fide office rule” – at least in the sense that virtual practitioners could not use the OSB LRS as a source for clients.

Three months ago, this all changed.

When the bar revamped the Lawyer Referral Service, it eliminated the physical location requirement.  In fact, the bar now permits statewide and territorial registration regardless of the lawyer’s physical office location.  Additionally, lawyers have tremendous flexibility in controlling exactly where and how they receive referrals:

  • Lawyers who register statewide can opt out of “entire territories;”
  • Lawyers who register for specific territories can opt out of particular counties, cities, or towns “within the territories” for which they are registered;
  • Lawyers can limit territories for each area of law (practice bankruptcy statewide, but limit criminal law referrals to a specific location)

Quite a development!  Along with Washington’s Limited Practice Rule for Limited License Legal Technicians (LLLTs) effective September 1, 2012, I’d say we’re in for some interesting times ahead.

Copyright 2012 Beverly Michaelis